Programmatic Campaign Analyst

  • Ann Arbor, Michigan, United States

Programmatic Campaign Analyst

Programmatic is changing the face of media, and most brands are just scratching the surface of what's possible today.  The Programmatic Campaign Analyst will utilize previous media planning/buying experience and understanding of media channels, ad exchanges, DSP’s, data, creative, analytics, etc. to execute display, mobile and video campaigns across multiple verticals. This position presents the opportunity to showcase your digital knowledge and act as a digital strategist for many clients and will be the go-to person for Programmatic Media campaign execution.

The Campaign Analyst is responsible for leading the success of clients’ programmatic online marketing programs. You will provide thought leadership on campaign strategies and optimization; build strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The Campaign Analyst is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.

We are a fast-growing marketing agency with a roster of local and national clients that focuses on delivering real results based on an in-depth understanding of business needs and challenges. We require constant research of current practices in order to separate what works from what doesn’t. We are committed to developing innovative solutions and providing the highest level of accountability and customer service. We answer our phones, respond to client e-mails and offer business guidance whenever needed.

Responsibilities Include:

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Offer consultative support to agency teams implementing new solutions
  • Evaluate data fields from multiple sources and design reporting dashboards highlighting key performance indicators
  • Identify reporting and data discrepancies and support process for quality assurance
  • Design reporting templates and dashboards that can be systematically produced and scalable across multiple campaigns
  • Interpret data sets and produce data cuts for optimization towards campaign goals
  • Participate in and inform research efforts, where applicable
  • Test and rollout new product offerings
  • Attend client meetings, as needed
  • Participate in regular knowledge share sessions to share and learn new products and solutions

Requirements:

  • Bachelor’s degree, emphasis in Marketing, Advertising or Business preferred
  • 1-2 years related work experience and internships in digital and/or automotive
  • 1 year experience with digital media planning and/or buying preferred
  • Experience utilizing an ad serving platform like DBM/Sizmek/The Trade Desk
  • A self-starter with a strong work ethic and attention to detail
  • Strong written and verbal communication skills

If you’re looking for the chance to build a career with one of the most forward-thinking marketing companies while working with people who truly understand the power and usefulness of digital marketing, we want to hear from you. For more information, feel free to check out our website, http://www.c-4analytics.com.

If you are interested in applying for this position please send us your resume and cover letter.

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